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When developing the visual identity for the dental office, various factors were taken into consideration to create an image that reflects the values, excellence of services, and the two decades of professional experience.
When developing the visual identity for the dental office, various factors were taken into consideration to create an image that reflects the values, excellence of services, and the two decades of professional experience.
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Typography
Sinhala MN
The chosen font features: Rational Axis (Vertical): In a font, it suggests balance, stability, and strength. This vertical orientation of typographic forms generally creates a sense of order and organization. Sans Serif: Known for its modern and clean appearance. They are often seen as contemporary, conveying harmony, balance, and symmetry, bringing a sense of smoothness and fluidity. Especially interesting for brands aiming to evoke tradition with a contemporary and emotional touch. Ideal for a brand seeking to convey a balanced, reliable, and professional image, with hints of elegance, sophistication, and an emphasis on the importance of emotional connections with its customers.
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Black: Conveys a sense of professionalism, seriousness, and trust. It also suggests authority and can help establish a sober and secure atmosphere, essential characteristics for a dental office.
Black: Conveys a sense of professionalism, seriousness, and trust. It also suggests authority and can help establish a sober and secure atmosphere, essential characteristics for a dental office.
Green: Light green, in the context of a dental office, can evoke a sense of freshness and hygiene, conveying the idea of a clean and caring environment. Additionally, green is associated with balance and calmness, which can help calm anxious patients and bring a sense of comfort during treatments.
Blue: Light blue is a common choice for medical environments, including dental offices. It is associated with tranquility, trust, and professionalism. Like green, this color can help reduce patient anxiety, providing a sense of calmness and security. Furthermore, blue is often perceived as a reliable color, reinforcing the credibility of the dental office.
The Symbol:
A minimalist representation of a molar tooth seen from above. This design reflects the precision and attention to detail applied in every dental procedure. Additionally, it deviates from the common perception of brands in the field.
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By combining these colors and elements, the proposal aims to convey the excellence of your services, the concern for the health and well-being of patients, and the seriousness with which the dental office is managed.
By combining these colors and elements, the proposal aims to convey the excellence of your services, the concern for the health and well-being of patients, and the seriousness with which the dental office is managed.
It is expected that this visual identity will strengthen the image of the dental office and create a positive connection with patients, providing a pleasant, reliable, and lasting experience.
